Rukhollpaz stands as one of Iran’s leading manufacturers and distributors of kitchen appliances and cookware. With a strong commitment to quality and customer satisfaction, the company has established a significant presence across the country through its extensive network of branches.
The distribution network of Rukhollpaz spans numerous cities throughout Iran with authorized dealers and official retail locations. These branches serve as crucial touchpoints for customers seeking authentic Rukhollpaz products while providing essential after-sales support. Through this strategic expansion, they’ve ensured their products are readily accessible to consumers nationwide.
Rukhollpaz operates a network of 73 direct branches across Iran, complemented by over 200 authorized dealers. The company’s physical presence spans 31 provinces, making it one of Iran’s most extensively distributed kitchen appliance brands.
The branch network includes:
Flagship stores in Tehran featuring complete product demonstrations
Regional distribution centers in Isfahan, Shiraz & Mashhad
Technical service centers providing repairs & maintenance
Authorized dealerships offering warranty services
Training facilities for product education & cooking classes
Branch Type
Number of Locations
Direct Branches
73
Authorized Dealers
200+
Technical Centers
45
Training Facilities
12
Regional Warehouses
8
Each Rukhollpaz location maintains standardized operating procedures:
Product displays showcasing the full appliance range
Certified staff trained in product specifications
On-site warranty processing capabilities
Genuine spare parts availability
Professional after-sales support
Major metropolitan areas
Provincial capitals
Key commercial districts
Industrial zones
High-traffic retail centers
Current Number of Rukhollpaz Branches
Rukhollpaz operates 73 direct retail branches across Iran. The company’s strategic branch placement ensures comprehensive coverage of major population centers through corporate-owned locations.
Tehran Locations
Tehran hosts 28 Rukhollpaz branches with specialized functions:
5 flagship stores located in shopping districts like Jomhouri Street
3 training facilities conducting product demonstrations
12 branches in Isfahan Province
9 branches in Fars Province centered around Shiraz
8 branches in Razavi Khorasan concentrated in Mashhad
6 branches in East Azerbaijan focused in Tabriz
5 branches in Kerman Province
5 branches in Mazandaran Province
Region
Number of Branches
Service Centers
Tehran
28
8
Isfahan
12
3
Fars
9
2
Razavi Khorasan
8
2
East Azerbaijan
6
1
Kerman
5
1
Mazandaran
5
1
Growth and Expansion History
Rukhollpaz’s expansion trajectory shows steady growth from a single store to its current network of 73 branches across Iran. The company’s development reflects strategic market penetration through multiple expansion phases.
First Restaurant Opening
The first Rukhollpaz store opened in Tehran’s Tajrish district in 1984. This flagship location established the company’s retail model with product demonstrations, direct sales, and customer education programs. The 450-square-meter facility served as a blueprint for future branches, featuring a demonstration kitchen, product showroom, and service center.
1984-1990: Initial growth phase with 5 stores in Tehran, focusing on central business districts
1991-2000: Regional expansion into Isfahan and Shiraz, adding 15 new locations
2001-2010: Accelerated growth period with 28 new branches across 12 provinces
Rukhollpaz’s most visited locations attract customers through strategic positioning in high-visibility areas across major Iranian cities. These branches demonstrate the company’s retail excellence through comprehensive product displays integrated service offerings.
Flagship Stores
Rukhollpaz operates 5 flagship stores in Tehran’s premium retail districts:
Tajrish Square location spans 500 square meters with live cooking demonstrations
Jordan Street branch features a 2-story showroom displaying 200+ products
Argentina Square store includes a dedicated customer training center
Velenjak branch combines retail space with a technical service facility
Shopping centers: 15 branches in major malls including Iran Mall Tehran
Commercial districts: 22 stores in busy market areas of metropolitan cities
Transportation hubs: 8 locations near major metro stations subway terminals
University zones: 6 branches serving academic communities educational areas
Tourist attractions: 4 stores in popular historical shopping destinations
Location Type
Number of Branches
Average Daily Visitors
Shopping Malls
15
800-1200
Market Districts
22
600-900
Transit Hubs
8
400-700
University Areas
6
300-500
Tourist Zones
4
500-800
Future Expansion Plans
Rukhollpaz’s expansion strategy includes opening 45 new branches across Iran by 2025. The company targets 15 locations in emerging urban centers including Kermanshah, Yazd, Qom, Arak, Rasht, Urmia, Ardabil, Ahvaz, Bandar Abbas, Gorgan, Zanjan, Hamadan, Semnan, Bushehr, and Karaj.
Regional Development Focus
The expansion prioritizes three key regions:
Northern provinces: 12 new branches in Gilan, Mazandaran, and Golestan
Southern coastal areas: 8 branches along the Persian Gulf coastline
Western territories: 10 branches in Kurdistan, Kermanshah, and West Azerbaijan
Store Format Distribution
The new branch rollout includes specific retail formats:
20 standard retail outlets with complete product ranges
12 service-focused locations with repair facilities
8 flagship stores featuring cooking demonstration zones
5 specialized training centers for customer education
Store Type
Number of New Locations
Average Size (sq m)
Investment per Location (IRR)
Standard Retail
20
250
15 billion
Service Centers
12
180
8 billion
Flagship Stores
8
450
25 billion
Training Centers
5
300
12 billion
Digital Integration
The physical expansion integrates digital capabilities:
Online inventory management systems across all locations
Digital payment processing at every point of sale
Virtual product demonstrations through branch-specific platforms
Real-time service appointment scheduling systems
These expansions enhance Rukhollpaz’s market presence while maintaining standardized service quality across new locations.
Rukhollpaz stands as a testament to successful retail expansion with its impressive network of 73 direct branches and over 200 authorized dealers across Iran. The company’s strategic distribution of locations from bustling Tehran to regional centers demonstrates its commitment to nationwide accessibility. With flagship stores specialized training facilities and service centers Rukhollpaz has built a comprehensive infrastructure that serves customers effectively.
The planned addition of 45 new branches by 2025 showcases the brand’s dedication to growth while maintaining its high standards of service. This expansion coupled with digital integration initiatives positions Rukhollpaz for continued success in meeting the evolving needs of Iranian consumers.
